<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.aftrdark.ca/intel</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-31</lastmod>
  </url>
  <url>
    <loc>https://www.aftrdark.ca/intel/the-new-era-of-social-advertising-what-gem-and-andromeda-mean-for-your-events-in-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-02</lastmod>
  </url>
  <url>
    <loc>https://www.aftrdark.ca/intel/audience-building-for-event-brands-best-practices-for-discounting-and-comp-tickets</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-07</lastmod>
  </url>
  <url>
    <loc>https://www.aftrdark.ca/intel/youre-leaving-money-on-the-table-why-live-events-need-email-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-01</lastmod>
  </url>
  <url>
    <loc>https://www.aftrdark.ca/intel/common-mistakes-youre-probably-making-and-how-theyre-costing-you-sales</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-01</lastmod>
  </url>
  <url>
    <loc>https://www.aftrdark.ca/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/fed86671-5c83-4c6c-a143-3d72f2f46191/Curve+trial2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/57ed3505-041a-4d21-aed0-859f1a1687d6/WMC_MMW-CONCEPT-2026_LOGO-HEADER-DATES-LIGHT.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/99291760-eb1c-4319-bfd0-7e1ef4f9da71/NYE+RAVE+IN+SPACE.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/ab1a3edb-6912-49fe-b8ef-09ca2feec3f1/AFEM_site_logo_2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/655c2d04-c245-4ee8-bc4c-baf994da3907/Dice+Logo.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/8a4f1740-0034-42f5-a1c4-48e4ba6b9caa/AR+logo.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/10bfabfb-dfcf-42b1-97de-80a35ecece11/Untitled%2Bdesign%2B%282%29.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/d20a5829-95a0-4321-b08c-d0eff4abfdd7/Marsm%2BCanada%2BWhite.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/99ce779a-9d12-42e5-9414-e6c5d96320e3/GEARY.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/c1118e5c-24e4-4ea4-8020-fe45c7e955f0/SOEL+logo.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/e2001a70-b989-4e9a-8020-82ccf83ffcef/SkiiTour.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/5ebbb289-50ae-46ab-944c-05cbf3d3b948/EIN+ne.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/ac670e2c-8cf0-4a3d-a0ef-f99c16b37c75/Stone+Van+Brooken.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/52fe4a48-469e-4db6-b110-4e1512afad69/MARSMUK.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.aftrdark.ca/abdallah</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-21</lastmod>
  </url>
  <url>
    <loc>https://www.aftrdark.ca/moc</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-21</lastmod>
  </url>
  <url>
    <loc>https://www.aftrdark.ca/case</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/a80a1527-c116-4db4-b782-cf72b3d0509e/2.png</image:loc>
      <image:title>The Work</image:title>
      <image:caption>Black background with white text titled 'The Brief'. The text discusses Valeria Wardini's dream of becoming a DJ and breaking into the electronic music scene after moving to Canada, and mentions her reaching out for help.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/fb11f335-ee29-4ead-b322-1000cd32ce20/3.png</image:loc>
      <image:title>The Work</image:title>
      <image:caption>Poster with the title 'The Game Plan' and text explaining the concept of RSN8, a collective of artists, visionaries, and underground music enthusiasts that helped turn her ambition into a concept.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/2018a9b8-bf78-4117-9e11-3b1164766bf0/4.png</image:loc>
      <image:title>The Work</image:title>
      <image:caption>Black and white poster with bold text titled 'The Game Plan' about growing RSN8 from intimate studio nights to hosting international headliners like Afterlife, Drumcode, and Dynamic, highlighting local talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/4b78998c-08ef-440b-992a-e0dcc15a32ee/5.png</image:loc>
      <image:title>The Work</image:title>
      <image:caption>Black background with white text announcing 'The Game Plan'. Describes new flagship series 'Dystopia' by AFTR DARK, mentioning increased levels through paid media, partnerships, and Out-Of-Home advertising, with the Dystopia logo at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/01f0a68f-8964-40cb-92f5-dc5d69bff32e/6.png</image:loc>
      <image:title>The Work</image:title>
      <image:caption>Black background with large white text showing results: 500% growth in event audience size, over 1 million impressions on paid media, and 270,000 reached across digital and offline channels. Additional text at the bottom says 'RSN8.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/55e6b0c2-dae0-4d14-8649-e7ebd1a8e1cb/7.png</image:loc>
      <image:title>The Work</image:title>
      <image:caption>Title text says 'After Dark: How It Started'. Below the title, there are two photographs. The first shows a woman with curly hair DJing at night, wearing headphones and a strapless top. The second photo shows a crowd of people at a party, some holding drinks and smiling, with a man in a black shirt holding a beverage and looking at the DJ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/ad4446e8-a7b0-4c83-97b3-b48d0ca86d97/8.png</image:loc>
      <image:title>The Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/27bbe36d-481f-473e-bcc0-af3cd3954e4a/9.png</image:loc>
      <image:title>The Work</image:title>
      <image:caption>People dancing and socializing at a party, with a man holding a drink and a woman smiling and talking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/467983ca-1215-4a92-bea5-c454686d484a/10.png</image:loc>
      <image:title>The Work</image:title>
      <image:caption>Poster with text 'AFTER DARK RSN8 TODAY' and images of a nightclub scene with a DJ, colorful lights, and a dancing crowd.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/4b12161e-edf3-491b-8edb-19f7820f2dd9/11.png</image:loc>
      <image:title>The Work</image:title>
      <image:caption>A crowded nightclub with neon lights and laser beams, with people dancing and socializing on the dance floor. Neon signs read 'DYE TOPIA' and 'PASTORN'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/0bb7beb9-6b72-4eaf-b46f-73e2cbf4933d/12.png</image:loc>
      <image:title>The Work</image:title>
      <image:caption>A DJ in a dark club or nightclub with purple and blue lighting, operating DJ equipment with headphones on, while a crowd dances in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/0669ea1a-6d88-4d15-a59a-cc6fe79ca375/VAL.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.aftrdark.ca/connect</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-01</lastmod>
  </url>
  <url>
    <loc>https://www.aftrdark.ca/home-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/687547227f81a10b63c7a421/fed86671-5c83-4c6c-a143-3d72f2f46191/Curve+trial2.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.aftrdark.ca/manifesto</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-01</lastmod>
  </url>
  <url>
    <loc>https://www.aftrdark.ca/onboard</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-10</lastmod>
  </url>
  <url>
    <loc>https://www.aftrdark.ca/whitelist</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-18</lastmod>
  </url>
</urlset>

