Brands BuiltAFTR DARK
Events · Artists · Venues · Entertainment · Nightlife
We build and grow culture brands end to end: identity, digital, strategy and paid media for events, artists, venues & everything that happens after dark.
"These people really are the best in the business."
— Winter Music Conference, Miami
The night runs late · scroll
01Who we are
We're in
the rooms
we fill.
We're part of the scene. We go to shows, we know the culture, and we understand what you're actually selling, because we've lived it from the inside.
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We're also senior directors who move $75M+ in annual ad spend at Omnicom, Publicis Media, BBDO and Leo Burnett. Culture and firepower in the same room, no translation layer and no learning curve on what you do.
So we don't just run your marketing. We build the whole brand: identity, digital, audience and growth, with the strategy that ties it together.
We'll tell you where to spend and where not to, then build the brand that makes it work.
02The edge
We know what's coming before the rest find out.
Most agencies are still running yesterday's playbook, investing your budget in tactics that no longer perform. We pair senior strategic consulting with execution built on what the platforms reward right now, so you avoid the costly mistakes before a dollar is spent.
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Platforms move fast. Direct relationships with Meta keep us ahead of algorithm updates and new ad features. And through partners like DICE and Audience Republic, your ticketing, CRM and ad data live in one connected system.
$75M+
Ad spend managed across global brands
Ex-Omnicom, Publicis Media, BBDO, Leo Burnett
Senior directors and consultants from the world's biggest agencies, invested in your growth every step of the way
AFEM
Members of the Association for Electronic Music
+600%
Event attendance growth we've driven for clients
Free planning tool · Paid media Stop guessing
Estimate your ad spend → Stop guessing
the spend.
Enter the budget you have to see the ticket sales it could generate—or start from your ticket goal to size a working ad budget.
03What we build
S/01Strategy & Consulting Make smarter decisions. Avoid costly mistakes.
When you're inside the business every day, often juggling every moving piece, it's easy to overlook inefficiencies, accept unnecessary costs, and miss opportunities for growth. We bring an outside perspective from senior consultants who have done this at scale. From brand positioning and go-to-market strategy to stakeholder negotiations, we help you cut the costs that aren't earning, spot the risks before they're expensive, and find the advantages you didn't know you had.
S/02Paid Media Fill rooms. Sell tickets.
Precision paid social and programmatic campaigns built to fill rooms and sell tickets. We've managed over $75M in ad spend for global brands and bring that same senior expertise to your events. No junior account managers, no recycled playbooks, no budget burned on guesswork. Just audiences that show up and buy.
S/03Websites Where your brand lives.
We build fast, interactive websites. The kind of design that makes someone connect with the artist, book the venue, or feel the energy of the night before they've set foot in it. SEO-optimized, and built to turn a first impression into a lasting one.
S/04CRM & Email Turn fans into ticket buyers.
Social rents you access to your audience. CRM and email let you own it. Every signup, ticket scan, and click flows into one connected system, so your fan data lives with you instead of locked inside a platform you don't control. From there we run segmented, automated campaigns that get opened and acted on, not buried by an algorithm. New fans nurtured, past attendees re-engaged, every ticket drop and announcement reaching people who already raised their hand. Interest to purchase, on repeat.
S/05Out of Home Own the streets.
When everyone's fighting for the same feed, the street is where you stand out. High-impact placements across billboards, transit, street-level, and condo networks in your key markets. Announcing a residency, launching a venue, building buzz for a major event—we put your brand in the physical spaces where your audience already lives and moves. Real-world presence that makes your online spend hit harder.
S/06Content Creation Creatives that convert.
From art direction to the assets that fill your feed, ads, and flyers, we build high-performing creatives designed to stop the scroll and convert attention into tickets, bookings, and fans.
04The work
This is what
visibility
looks like.
Out of home that puts your name where the whole city sees it. RSN8's DYSTOPIA, live on the screens at Yonge-Dundas.
05Clients
The brands
we've built with.
Promoters, venues, artists and series across Toronto, the UK and beyond.
+ more
06Partners
Platforms &
industry partners.
07How a night gets built
P/01
Soundcheck
Audit
We read the brand, the audience, and the market. Where the budget bleeds, and where the real demand is hiding.
P/02
Doors
Build
Strategy, identity, site, and campaigns go live as one. Everything tracked, so we know what's working from minute one.
P/03
Peak
Scale
We push what converts and cut what doesn't, in real time, until the goal is hit: a full room, a sold-out night, a brand that's landed.
P/04
Afters
Retain
Every fan and buyer goes into the CRM. The next move starts warm instead of from zero.
08Booking
Tell us
what you're
building.
Artist, venue, bar, promoter or label. If you're building something in the culture, it's our lane.