Free planning tool · Paid media
How much should
you spend on
event ads?
Stop guessing the spend. Start with how many tickets you want to sell to calculate a working advertising budget—or enter your available budget to estimate how many tickets it could help sell.
Paid ads are one part of the puzzle. Organic reach, email marketing, artist draw, and the organizer's size and existing audience all contribute to ticket sales.
Built using campaign benchmarks across live events, entertainment and nightlife.
A planning estimate—not necessarily your launch budget. Start with a test, validate actual acquisition costs and scale based on performance.
How this estimate is calculatedView benchmarks
While observed conversion rates can range between 2% and 3.5%, this calculator uses 2.5% as its planning benchmark.
Every event
is different.
Artist demand, listener location, the event organizer and venue's existing audience, city, market competition, ticket price, event date, creative quality and brand awareness all affect campaign performance. These numbers are a starting point, not a guarantee.
A benchmark gives
you a budget.
Data gives it direction.
We use artist listener and audience data to understand where demand exists, which markets are strongest and how closely an artist's audience aligns with an event.
We combine those insights with the event organizer's existing audience, venue data and local market conditions to help clients make better decisions before campaign spend begins.
Build the campaign
behind the
numbers.
Share the event, date and market. We'll look beyond the benchmark and help you plan around the audience actually in front of you.