Work / RSN8

RSN8

From a name to one of Toronto's defining underground series. Built end to end, scaled to sold-out rooms and city billboards.

The Brief

Break into the scene, fast.

When Valeria Wardini moved to Canada, she had one goal: break into the electronic music scene as a DJ, and do it fast. She reached out to us to help make it happen.

We helped her turn that ambition into a concept: RSN8, a collective that brings together artists, visionaries and underground music enthusiasts.

The Game Plan

From studio nights to international headliners.

We grew RSN8 from intimate studio nights into a platform that now hosts international headliners from world-class labels such as Afterlife, Drumcode and Diynamic, all while spotlighting local rising talent.

Today we're elevating its flagship series, DYSTOPIA, taking the brand to new levels with paid media, partnerships and out-of-home. And we're just getting started.

The Results

The numbers.

+500%
Growth in event attendees
+2M
Impressions on paid media
+450K
Reached across digital and offline
RSN8 event, red laser beams over the room, Toronto
RSN8 event, spectrum lasers over the crowd, Toronto
RSN8 rooftop event at night, Toronto
Valeria Wardini, founder of RSN8
"AFTR DARK didn't just help me market RSN8, they helped me build it. From founding the company to every step since, it's felt like a true partnership. They turned my vision into something real, from underground nights to sold-out shows and city billboards."
Valeria · Founder, RSN8

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