Brands Built After Dark.
Brands Built After Dark.
We build brands and engineer growth for artists, events, venues, nightlife and the underground.
Member of The Association For Electronic Music
WHO WE ARE
We're not your traditional marketing agency—we're part of the scene. We understand nightlife and the underground from the inside, not just as marketers looking in.
We're also brand owners ourselves, so we know the hustle firsthand. That's why we're with you every step of the way—from vision to concept, execution to scale.
But we bring more than cultural fluency. We're a team of senior consultants, strategists and marketers who've led paid media and social strategy at agencies like Omnicom, Publicis Media, BBDO and Leo Burnett, managing over $75M in ad spend for global brands.
When you work with us, you get director-level partners with strategic thinking, insider platform access to the latest innovations and updates, and proven ability to bridge creative storytelling with performance media. Backed by consultants who understand business fundamentals, not just marketing tactics.
Also, beyond performance marketing, consulting and strategic guidance comes naturally when you work with us. It's just how we work because we're invested in your growth as partners. We'll tell you when a booking needs audience development first, when positioning dilutes your brand, which tactics can build your brand and maximize revenue, or how to break through in a crowded market. We're in this together because we're building culture, not just campaigns.
Let's build yours.
HOW WE WORK
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We amplify your reach through paid campaigns across Meta, TikTok, Spotify, Soundcloud, programmatic and emerging platforms. Our team has managed over $75M in ad spend for global brands—we bring that expertise to scale your events, build your audience, and drive ticket sales with precision targeting and performance optimization.
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We build direct connections with your audience through strategic email campaigns that drive real engagement and sales. As partners with Audience Republic—the leading platform for live entertainment—we deliver targeted messaging that actually gets opened and clicked. From event announcements and ticket drops to artist updates and exclusive offers, we combine compelling creative with smart segmentation and automation to keep your community engaged and converting.
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We expand your reach beyond digital with high-impact placements across billboards, transit stations, street-level advertising, and condo networks in major markets around the globe. Whether you're announcing a residency, launching a venue, or building buzz for a major event, we ensure your message dominates the physical spaces where your audience lives, commutes, and moves through the city.
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We connect you with influential creators, tastemakers, and media outlets to build buzz and cultural credibility. From influencer partnerships and content collaborations to earned media placements, we ensure your story reaches the right audience and amplifies organically beyond paid channels.
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We design immersive experiences that bring your brand to life in physical spaces. From cultural pop-ups and brand activations to full event production and vibe curation, we create moments that resonate deeply and turn attendees into loyal community members.
We put brands and events on billboards. Yours could be next.
Our Approach
We use data-driven strategies that boost revenue and visibility without burning budget on tactics that don't work. Our solutions are built around your goals, not upsells.
Platforms evolve constantly. Our team has a direct relationship with major advertising platforms, giving us early access to new features, algorithm updates, and beta tools before they're widely available. While most agencies are figuring things out, we're already optimizing your campaigns with the latest capabilities.
We're brand owners ourselves, so we know what it's like to watch every dollar. That's why we're strategic about budget allocation and focused on what actually drives ticket sales, builds audiences, and delivers measurable growth.
