Someone buys a ticket to your show, has an incredible night, then you never speak to them again. They don't hear about your next event until they randomly see it on Instagram—if they see it at all. This is the biggest missed opportunity in live events right now.

You're spending money on ads and seeing some ticket sales come through. But here's the thing—most promoters and venues in the electronic music space are flying blind. Without proper tracking, you're throwing money into a void and hoping it works. You might see ticket sales, but you have no idea which ad, which audience, or which message actually drove them. And that "Boost Post" button? It's using outdated targeting based on incomplete data. Without proper tracking, you can't optimize. Without optimization, you're just spending more to get the same results.