RSN8

RSN8 is one of AFTR DARK’s standout marketing partnerships in Toronto’s electronic music scene.

From the brand’s inception, we’ve led RSN8’s growth and digital strategy — driving exponential audience growth, solidifying its brand presence, and scaling its events across the city through paid media, social strategy, out-of-home, and data-driven tactics.

Their latest flagship event series, DYSTOPIA, has quickly cemented itself as one of Toronto’s recognized underground experiences — merging global talent, immersive production, and a dedicated community. In just a short period, DYSTOPIA has become a known staple on the city’s event calendar — and we made sure the right crowd showed up.

Black background with white text titled 'The Brief'. The text discusses Valeria Wardini's dream of becoming a DJ and breaking into the electronic music scene after moving to Canada, and mentions her reaching out for help.
Poster with the title 'The Game Plan' and text explaining the concept of RSN8, a collective of artists, visionaries, and underground music enthusiasts that helped turn her ambition into a concept.
Black and white poster with bold text titled 'The Game Plan' about growing RSN8 from intimate studio nights to hosting international headliners like Afterlife, Drumcode, and Dynamic, highlighting local talent.
Black background with white text announcing 'The Game Plan'. Describes new flagship series 'Dystopia' by AFTR DARK, mentioning increased levels through paid media, partnerships, and Out-Of-Home advertising, with the Dystopia logo at the bottom.
Black background with large white text showing results: 500% growth in event audience size, over 1 million impressions on paid media, and 270,000 reached across digital and offline channels. Additional text at the bottom says 'RSN8.'
Title text says 'After Dark: How It Started'. Below the title, there are two photographs. The first shows a woman with curly hair DJing at night, wearing headphones and a strapless top. The second photo shows a crowd of people at a party, some holdin
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People dancing and socializing at a party, with a man holding a drink and a woman smiling and talking.
Poster with text 'AFTER DARK RSN8 TODAY' and images of a nightclub scene with a DJ, colorful lights, and a dancing crowd.
A crowded nightclub with neon lights and laser beams, with people dancing and socializing on the dance floor. Neon signs read 'DYE TOPIA' and 'PASTORN'.
A DJ in a dark club or nightclub with purple and blue lighting, operating DJ equipment with headphones on, while a crowd dances in the background.

RSn8 Today

A woman in a dark setting with neon lights, wearing headphones and glasses, DJing with a professional DJ controller.

“When I moved to Canada, I wanted to follow my passion and break into the electronic music scene — but I didn’t know where to start. AFTR DARK didn’t just help me market RSN8 — they helped me build it. From founding the company to every step since, they’ve been there. It’s always felt like a true partnership. They helped turn my vision into something real — from underground nights to sold-out shows and city billboards.” - Valeria, RSN8 Founder